The rise of the personal digital agency

Yesterday 8th May 2018, Google stunned an audience well accustomed to new technological innovation by unveiling their google assistant making a call to a human, on behalf of the user, to book an appointment with a hairdresser.

The human on the other side of the phone call was non-the-wiser that she was talking to a machine that was indistinguishable from a human, be it by the pitch and…